Jonathan Hernández

Profile

Product Designer and UX/UI Designer with senior experience designing enterprise platforms, design systems, dashboards, responsive websites, and transactional flows. Experienced in practical UX activities such as heuristic analysis, user interviews, as-is flow analysis, wireframing, and prototypes for functionality validation.

Core Skills

Tools & Methods

Professional Experience

1. 2018 - Present

   Globant Mexico

   Senior UI Designer

   • Contributed to 10+ enterprise initiatives across fintech, B2B, AI, retail, FMCG, and software platforms, designing UX/UI solutions for dashboards, responsive websites, transactional flows, and design-system based products.
   • Applied UX methods including heuristic analysis, user interviews, as-is flow analysis, wireframes, and testable prototypes to clarify requirements, validate functionality, and support product decisions.
   • Delivered end-to-end design work from benchmarking and visual exploration to high-fidelity screens, interactive prototypes, design QA, and developer handoff.
   • Translated complex business, UX, and technical requirements into scalable interfaces, reusable patterns, and production-ready design deliverables in collaboration with UX, product, business, engineering, and stakeholder teams.
   • Selected projects: Citibanamex BlueBox, SAS Intelligent Planning Cloud, Union Pacific, Interbanking, Grupo Bimbo, and IDA Platform.
2. 2016 - 2018

   Notmusa

   Web Design Coordinator

   • Led web design and redesign initiatives for high-traffic media websites, combining UX/UI, SEO-oriented structure, responsive layouts, and editorial content needs.
   • Redesigned tvnotas.com.mx with an SEO-first approach, contributing to a 30% increase in organic traffic within six months.
   • Expanded the record.com.mx navigation structure by approximately 100%, improving content discoverability across sports news, sections, and editorial categories.
   • Coordinated design decisions across editorial, business, and development needs to support clearer navigation, scalable page templates, and faster content access.
3. 2014 - 2015

   Grupo Salinas

   Projects Leader

   • Managed a 4-person design team while leading interface definition and digital project coordination for corporate platforms, donation portals, and event registration experiences.
   • Translated business and operational requirements into screen structures, user flows, and functional interface proposals for stakeholder review.
   • Coordinated with internal teams to align scope, content needs, visual direction, and implementation requirements.
4. 2008 - 2014

   TV Azteca / Grupo Salinas

   Web Designer - Projects Coordinator - UX Design Manager

   • Built and led a design team of up to 14 designers, coordinating delivery across websites, mobile apps, responsive redesigns, and high-visibility digital campaigns.
   • Led UX/UI and web design work for media, sports, news, and entertainment properties, balancing editorial needs, business goals, and fast-paced production timelines.
   • Delivered responsive redesigns for aztecadeportes.com and proyecto40.com, plus mobile app experiences for Brasil 2014 and the London Olympics.
   • Coordinated campaign websites and digital experiences for major public events, including Presidential Elections 2012 and Eurocopa 2012.
   • Progressed from Web Designer to Projects Coordinator and UX Design Manager, combining hands-on design, project coordination, and team leadership.
5. 2006 - 2008

   Ciacomm

   Front-end Developer

   • Designed and developed websites, landing pages, and digital campaign materials, building a foundation in front-end production and web implementation.
   • Translated visual layouts into HTML/CSS interfaces, collaborating on updates, content implementation, and client-facing web deliverables.
   • Supported digital project coordination by connecting design requirements with technical execution and production needs.

Languages

• English Intermediate
• Spanish Native language