Jonathan Hernández

Profile

Product designer and design strategist with senior experience across fintech, B2B, AI, retail, FMCG, and media. Has defined design strategy and presented concepts and demos directly to clients, turning business requirements into products and design systems that scale, from concept and prototype to adoption. Has led design teams of 3 to 14 people across media and corporate environments. Recent training in AI applied to design and product discovery (2026).

Professional Experience

1. 2018 - Present

   Globant Mexico

   Senior UI Designer

   • Defined design direction and presented concepts, demos, and progress directly to clients across 10+ enterprise initiatives in fintech, B2B, AI, retail, FMCG, and software.
   • Applied UX methods including heuristic analysis, user interviews, as-is flow analysis, wireframes, and testable prototypes to clarify requirements, validate functionality, and support product decisions.
   • Delivered end-to-end design work from benchmarking and visual exploration to high-fidelity screens, interactive prototypes, design QA, and developer handoff.
   • Translated complex business, UX, and technical requirements into scalable interfaces, reusable patterns, and production-ready design deliverables in collaboration with UX, product, business, engineering, and stakeholder teams.
   • Selected projects: Citibanamex BlueBox (design system), Union Pacific (enterprise website), Interbanking (business banking transfers), SAS Intelligent Planning Cloud (planning platform), Grupo Bimbo, IDA Platform.
2. 2016 - 2018

   Notmusa

   Web Design Coordinator

   • Led a team of 3 designers on web design and redesign initiatives for high-traffic media websites.
   • Led web design and redesign initiatives for high-traffic media websites, combining UX/UI, SEO-oriented structure, responsive layouts, and editorial content needs.
   • Redesigned tvnotas.com.mx with an SEO-first approach, contributing to a 30% increase in organic traffic within six months.
   • Expanded the record.com.mx navigation structure by approximately 100%, improving content discoverability across sports news, sections, and editorial categories.
   • Coordinated design decisions across editorial, business, and development needs to support clearer navigation, scalable page templates, and faster content access.
3. 2014 - 2015

   Grupo Salinas

   Projects Leader

   • Led a design team of 4 to 6 people (6 at peak) while defining interfaces and coordinating digital projects for corporate platforms, donation portals, and event registration experiences.
   • Translated business and operational requirements into screen structures, user flows, and functional interface proposals for stakeholder review.
   • Coordinated with internal teams to align scope, content needs, visual direction, and implementation requirements.
4. 2008 - 2014

   TV Azteca / Grupo Salinas

   Web Designer - Projects Coordinator - UX Design Manager

   • Built and led a design team of up to 14 people, progressing from Web Designer to Projects Coordinator and UX Design Manager. Coordinated websites, mobile apps, responsive redesigns, and high-visibility digital campaigns.
   • Led UX/UI and web design for media, sports, news, and entertainment properties, balancing editorial needs, business goals, and fast-paced production. Delivered responsive redesigns for aztecadeportes.com and proyecto40.com.
   • Delivered mobile apps for Brasil 2014 and the London Olympics, and coordinated campaign websites and digital experiences for Presidential Elections 2012 and Eurocopa 2012.
5. 2006 - 2008

   Ciacomm

   Front-end Developer

   • Designed and developed websites, landing pages, and campaign materials (HTML/CSS).

Core Skills

Tools & Methods

Languages

• English Intermediate
• Spanish Native language