Product Designer & Strategist
Jonathan Hernández I turn complex business problems into products and design systems that scale.
I work with business, UX, and engineering teams to define product direction and turn complex requirements into scalable products and design systems, from strategy and concept to prototype and adoption. I present concepts and demos directly to clients.
Enterprise web
Responsive modules
Design systems
Reusable patterns
Product UI
Flows and states
UI
Product
Web
My practice connects product design and UI craft with practical UX methods, including heuristic analysis, user interviews, flow analysis, wireframes, prototyping, design systems, and implementation-minded web work.
Selected work
Focus
Where I create the most value
Product interface design
High-fidelity UX/UI, visual hierarchy, responsive layouts, product screens, flows, and interaction-ready prototypes.
Enterprise web
Large-scale websites with modular sections, content patterns, navigation logic, and scalable page systems.
Design systems
Component exploration, variants, documentation support, adoption guidance, and UI consistency across teams.
Product collaboration
Benchmarking, wireframes, UX support, stakeholder alignment, development handoff, and iterative refinement.
Capabilities
Tools & Methods
Process
A practical way to move from context to interface.
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Understand
Clarify business goals, user needs, technical context, and the level of fidelity required.
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Structure
Translate requirements into flows, modules, content hierarchy, and reusable interface patterns.
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Design
Create high-fidelity screens, responsive variants, prototypes, and design-system aligned components.
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Align
Iterate with stakeholders and development teams to prepare clear, efficient handoff materials.
Leadership
Led design teams from 3 to 14 people.
I built and led design teams at TV Azteca, Grupo Salinas, and Notmusa, growing from hands-on designer to UX Design Manager. Coordinating editorial, business, and engineering priorities taught me how to align stakeholders and keep teams moving. Today I apply that in enterprise product work: presenting concepts directly to clients, coordinating across UX, product, and engineering, and guiding design system adoption.
Experience
From web implementation to product-focused UX/UI.
Languages
Communication across product and design teams.
Contact